Mark Gwilliam

What are the ways to eliminate price objections?

14/11/2008
Mark
Marketing
Comments: 4

Almost everybody in sales has suffered price objections at some point. However, most salespeople follow the wrong path and try to grab a potential customer by asking invasive questions like: “If I can offer solution to your such and such problem, will you buy that one today”? or “Holding back is the only thing that […]

23/10/2008
Mark
Humour
No Comments

Given all of the problems with the current global financial markets, you might like to reacquaint yourselves with the following terms: CEO –Chief Embezzlement Officer CFO– Corporate Fraud Officer BULL MARKET — A random market movement causing an investor to mistake himself for a financial genius BEAR MARKET — A 6 to 18-month period when […]

Choose a good domain name to help promote your business

Did you know that a good domain name can give a big boost to your online business? In fact, it can help you take your online business to new heights. Almost every successful company, big or small, is using the Internet to reach its target customers and increase its website traffic. They create their commercial […]

10/05/2008
Mark
General
No Comments

I am a big believer that “if you think you can, you can” and “if you think you can’t, you cant”…either way you’re right. So the next time you say something can’t be done, stop and take a look at this video. I know this won’t please the animal activists but it does stop and […]

Using a scorecard

Introduce a scorecard to give you an early warning system that all is not well. Businesses of all sizes, be they large corporations or a newly-established small business, spend a considerable amount of time and effort developing well-thought out strategic plans that work to pave the way for their business’s success. Yet, many of them fail […]

Give yourself a holiday- free yourself from your business by systemising it.

Do you feel like you’re being held hostage by your business? Most small business owners start their business because; a) they want to do something they’re passionate about; and b) because they think it will give them more freedom in life by releasing them from the unreasonable demands of their boss. After a few weeks, […]

Stop playing Santa- you’re in the business to make money

Words like “corporate responsibility” and “business conscience” have become quite the buzz of late. Many people think that businesses have become too selfish and that, in their pursuit for profits, they should also give something back to society. Now that all sounds good if you’re Bill Gates or Sir Richard Branson and can afford that […]

Stick to the knitting – focus on your core business

Small business owners who are looking to grow their business are often tempted by the idea of diversifying into other products or services. However, a countless number of business ventures fail utterly when their owners decided to diversify away from the core of the original business. Expanding into other product lines or services takes a […]

10/04/2008
Mark
Marketing
No Comments

This is another important concept. If you currently run one radio commercial or use only your business cards to market your business, you’ll have limited the number of customers you can reach. By broadening your marketing efforts in several directions, you’ll be able to reach more potential customers – and be able to convince them […]

Business ratio

Learn 3 simple business ratios to identify negative trends in your business in less time than it takes to read your favourite newspaper. Business ratios are tools that help you in evaluating the current performance of your business. They are also very effective in helping you detect problem areas within your business before they get […]