Mark

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What are the ways to eliminate price objections?

Almost everybody in sales has suffered price objections at some point. However, most salespeople follow the wrong path and try to grab a potential customer by asking invasive questions like: “If I can offer solution to your such and such problem, will you buy that one today”? or “Holding back is the only thing that […]
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Terms associated with ongoing financial meltdown

Given all of the problems with the current global financial markets, you might like to reacquaint yourselves with the following terms: CEO –Chief Embezzlement Officer CFO– Corporate Fraud Officer BULL MARKET — A random market movement causing an investor to mistake himself for a financial genius BEAR MARKET — A 6 to 18-month period when […]
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How to achieve anything in your business

I am a big believer that “if you think you can, you can” and “if you think you can’t, you cant”…either way you’re right. So the next time you say something can’t be done, stop and take a look at this video. I know this won’t please the animal activists but it does stop and […]
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Using a scorecard

Introduce a scorecard to give you an early warning system that all is not well. Businesses of all sizes, be they large corporations or a newly-established small business, spend a considerable amount of time and effort developing well-thought out strategic plans that work to pave the way for their business’s success.  Yet, many of them fail […]
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Broaden your marketing efforts

This is another important concept. If you currently run one radio commercial or use only your business cards to market your business, you’ll have limited the number of customers you can reach. By broadening your marketing efforts in several directions, you’ll be able to reach more potential customers – and be able to convince them […]
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Business ratio

Learn 3 simple business ratios to identify negative trends in your business in less time than it takes to read your favourite newspaper. Business ratios are tools that help you in evaluating the current performance of your business.  They are also very effective in helping you detect problem areas within your business before they get […]
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