Mark

Too much “Hard Sell” can mean “No Sale”.  With the proliferation of advertising both online and off-line, customers have grown wary of products or services marketed through traditional sales methods.  Entrepreneurs of today must therefore learn how to invest more time and money in soft-sell methods.  Here are some real secrets to making your customers […]

Having a business without a Unique Selling Point or USP is like running for office without a defining slogan.  The result can be similarly devastating:  you’ll lose. Your business needs a USP.  It’s your business’ unique promise to customers.  It cuts through miles of marketing red tape and categorically tells your customers that “this is who […]

Hitting the right prospect-rich vein in business is like being given a get-out-of-jail-free card in Monopoly or a toll-free pass at the expressway.  In other words, it’s a fast, free ride to a successful business outcome.  Just like a vein of gold, one prospect will lead to another until you’re swamped with orders, customers and […]

What’s the most important part of any ad or sales letter? The headline, of course. What’s the hardest part to get right? The headline. That’s correct. The headline will make – or break – your ad and it’s the toughest part to write. Until now, that is. Instead of struggling to create a headline that […]

Discounting is a short term fix with long term consequences! While there is some disparity among experts, most say that even in the current marketplace, discounting can cause long term damage to your overall business success. According to www.sm.com.au, discounting is a costly strategy for retailers. While the book called, You Can Compete, suggests that […]