Mark Gwilliam

10 things to do BEFORE you start your business

From the start of your business, you’re in a race against time. Your hard earned money will essentially become like the sands of time, trickling down into a void of nothingness from which your business must rise above within a short period of time. To help you cope for the initial race with time, here […]

26/09/2007
Mark
Marketing
Comments: 7

More than 10 years after the popularisation of the internet as a means of mass marketing, entrepreneurs are still finding this frontier a place one could easily get lost in. Case in point are the millions of entrepreneurs worldwide who are finding out the hard way that having a fantastic looking website doesn’t necessarily ensure […]

20/09/2007
Mark
General
Comments: 5

In the world of business, nothing but change is constant – and change is the means by which the Darwinian process selects the businesses that are likely to survive. Thus, for entrepreneurs, a stagnant business is almost always a dead business. So what are the top five tasks that you must perform to grow your […]

Are you making use of the PAYE subsidy?

Do you know that you could actually obtain financial assistance from the government if you outsource your payroll tasks to an accredited payroll services provider? This government assistance is more popularly known as the PAYE subsidy that especially favours small employers like you. If you are not taking full advantage of the PAYE subsidy, then […]

07/09/2007
Mark
Marketing
Comments: 3

Small businesses have found their perfect marketing method – podcasting – or have they, really? Podcasting may be the next best thing since sliced bread but it isn’t truly that different from other marketing methods. Podcasting, just like any marketing method has a good, a bad and an ugly side. The Good: Make Your Mark […]

01/09/2007
Mark
General
Comments: 14

I am often asked about what details should go on a business card. This article attempts to give my views. In this day and age, information technology has become so advanced that everything, it seems, is done online. Marketing is no exception – search engine optimization (SEO); pay-per-click (PPC) advertising; article marketing; directory placements, and […]

Registered office and company records

All New Zealand domiciled companies must have a registered office, as well as an address for service, where legal documents can be delivered to the company. Both addresses must be notified to the Registrar on application for incorporation. The registered office must be a physical New Zealand address, not a postal box or accommodation address. Normally […]

Spam to be finally outlawed in New Zealand

With less than a month before The Unsolicited Electronic Messages Act comes into force; are you ready for it? The Unsolicited Electronic Messages Act 2007 comes into force on September 5 2007 and aims to prevent New Zealand becoming a haven for spammers by prohibiting unsolicited commercial electronic messages. The Act requires anyone who sends […]

16/08/2007
Mark
General
Comment: 1

We all know that running your own business is often hard work and we often forget to take time out to celebrate our successes or to inject a bit of humour in our busy lives. An Aussie friend of mine sent me this link a few days ago, which cheered me up no end! Take a […]

Proven tips to improve your cash flow

Ever heard of the saying that “a sale is not a sale until the cash is in your bank account?” If we you were paid for your sales the moment that you made them, you would never have a cash flow problem. Unfortunately, that does not always happen in many businesses. Credit is a privilege […]