Marketing Archives - Page 2 of 2

How to write the perfect headline for your next ad

24/02/2008
Mark
Marketing
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What’s the most important part of any ad or sales letter? The headline, of course. What’s the hardest part to get right? The headline. That’s correct. The headline will make – or break – your ad and it’s the toughest part to write. Until now, that is. Instead of struggling to create a headline that […]

07/02/2008
Mark
Marketing
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Discounting is a short term fix with long term consequences! While there is some disparity among experts, most say that even in the current marketplace, discounting can cause long term damage to your overall business success. According to www.sm.com.au, discounting is a costly strategy for retailers. While the book called, You Can Compete, suggests that […]

Auto-responder

The concept of the follow up autoresponder revolutionized Internet Marketing. Now, “Auto Message Setup” promises to bring the field an even greater degree of efficiency. This recent innovation lets experienced marketers painlessly transfer marketing know-how to their entire downlines. A marketer can now provide each of his downline representatives with a follow up autoresponse system […]

Storefront: Does you store persona say “come in” or “get lost”?

It goes without saying that an effective storefront calls out to potential customers and invites them to look at the merchandise. No matter how great your items are, if your storefront doesn’t attract passers-by, you will have a hard time encouraging walk-in customers who actually contribute a large part of your sales income. Have you […]

26/09/2007
Mark
Marketing
Comments: 7

More than 10 years after the popularisation of the internet as a means of mass marketing, entrepreneurs are still finding this frontier a place one could easily get lost in. Case in point are the millions of entrepreneurs worldwide who are finding out the hard way that having a fantastic looking website doesn’t necessarily ensure […]

07/09/2007
Mark
Marketing
Comments: 3

Small businesses have found their perfect marketing method – podcasting – or have they, really? Podcasting may be the next best thing since sliced bread but it isn’t truly that different from other marketing methods. Podcasting, just like any marketing method has a good, a bad and an ugly side. The Good: Make Your Mark […]