Since the economic market became tougher in 2008 it has become much harder for small business owners to remain enthusiastic about their businesses. To lead their businesses through these tough times, business owners have had to ask themselves some tough questions to keep things fresh and exciting.
When things are going well, business owners only need to ask themselves relatively simple questions, which are centered on asking “Why not?” Let me explain:
- Why not take just five more minutes to squeeze in that final sales call?
- Why not make the extra effort it will take to convert one more enquiry into a sale?
- Why not consider expanding our customer base and growing our business?
- Why not use our initiative to maximize the opportunities we have to increase profit margins?
The economic meltdown has put extra burden and pressure on business owners. Many feel that they are continually sinking and that there is no hope. I have good news for you! There is hope and there are still countless opportunities that’ll bring the excitement and enthusiasm back into your business.
Start asking yourself new “why not?” questions to propel your company forwards. So, just what questions do you need to ask to revive your enthusiasm?
- Why not make sure that you have the most able and enthusiastic employees around you to help you make the changes happen?
- Why not revamp the company’s marketing plan to make the most of current economic climate?
- Why not push the company’s sales goals so that they are challenging and stretching, but still achievable?
- Why not see the positives around you and make the most of them to revive your enthusiasm?
“What?” is such a powerful question and one that will transform you and your business. Start thinking positive…start thinking about your future. Ask yourself:
- What do I need to do become more successful?
- What benefits do my products or services have that are different from my competitors?
- What must I focus on this year to achieve my goals?
- What opportunities can I exploit?
In many ways it is harder to be in business now that it was 5 years ago, but the tactics you need to employ to achieve success are still the same. You have to question what you are doing, how you are doing it and what opportunities you can take advantage of that will improve your business.